Soda Politics: Taking on Big Soda (and Winning)

Soda Politics Taking on Big Soda and Winning Sodas are astonishing products Little than flavored sugar water these drinks cost practically nothing to produce or buy yet have turned their makers principally Coca Cola and PepsiCo into a multibil

  • Title: Soda Politics: Taking on Big Soda (and Winning)
  • Author: Marion Nestle
  • ISBN: 9780190263430
  • Page: 297
  • Format: Hardcover
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      297 Marion Nestle
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      Posted by:Marion Nestle
      Published :2020-02-24T20:50:06+00:00

    Sodas are astonishing products Little than flavored sugar water, these drinks cost practically nothing to produce or buy, yet have turned their makers principally Coca Cola and PepsiCo into a multibillion dollar industry with global recognition, distribution, and political power Billed as refreshing, tasty, crisp, and the real thing, sodas also happen to bSodas are astonishing products Little than flavored sugar water, these drinks cost practically nothing to produce or buy, yet have turned their makers principally Coca Cola and PepsiCo into a multibillion dollar industry with global recognition, distribution, and political power Billed as refreshing, tasty, crisp, and the real thing, sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type 2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health In Soda Politics, Dr Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children Dr Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising Coca Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low income populations, in developing as well as industrialized nations And once they have stimulated that demand, they leave no stone unturned to protect profits That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility CSR activities to create goodwill and silence critics Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world.But Soda Politics does than just diagnose a problem it encourages readers to help find solutions From Berkley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks And their actions are having an impact for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years Health advocacy campaigns are now the single greatest threat to soda companies profits Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and sustainable food systems.

    Comment 721

    • William says:

      The chapter discussing soft drinks and SNAP had a tone I didn't quite care for. I would even go so far to say that it angered me. It had a more "war on the poor" sensibility than anything. While I understand that soda is bad for people; this does not deny someone their basic human right to self-determination. Just because someone needs help making ends meet, doesn't mean we as a society get to decide their diet.If we want people to improve their diets, then we need to address food deserts, and t [...]

    • Josh Caporale says:

      When I was younger, soda used to (just about) be a daily staple within my diet. I would drink it with dinner (just about) every night and if I was out at a special occasion or at someone's house, I would drink about two or three. My favorites were (and you can say still are) root beer (preferably A&W or Mug) and Vanilla Coke. I knew that they were bad for you, but I was not thinking about that at the time. In 2008, though, I made the decision that I wanted to cut soda out of my daily diet an [...]

    • Karen says:

      It's an old story. A product, like tobacco, is on the market and causes harm. Corporate entities, those that make these harmful products, deny, fight, threaten, buy-off, pay-off, have research that shows their products are safe, though they are sponsored by scientists who are beholden to them. When these entities find themselves losing a share of the market these products are then sold to less developed countries and the poor. Now, we have a serious health risk, nationally and globally and the s [...]

    • Amber says:

      As you would expect from Marion Nestle, it's well-researched, and largely thorough, though I found it lacked the depth I expected as with her other books. Being well aware of the goings-on of the food industry and having read the likes of Food Politics and Fast Food Nation, I can't say much of this was new (and certainly not surprising). There was an aspect of advocacy in the book which many other offerings in the genre lack, though it was fairly straight-forward and often lacked examples of app [...]

    • Darren says:

      Will drinking a glass of cold, sparkling soda be soon the equivalent of smoking: you are a social pariah in the eyes of many, whilst providing a source of income for the producer and taxing government alike? You might not be able to draw a direct comparison since you are less likely to be hooked with an occasional glass of Coca-Cola, yet becoming a regular “hooked” consumer can have its side effects. There’s a whole world of soda politics that you possibly had never imagined.This is an int [...]

    • Mary says:

      As a soda pop drinker I found this book to be highly informative but even if you have never had a soda in your life the politics of soda appear to effect everyone. The focus is on the Coca-Cola Company and PepsiCo. Some of the subjects are: Ingredients of soda, health effects, soda industry (Big Soda), advertising to children, minorities and the poor; soda marketing tactics, environmental damage -including water resources, lobbying and public relations, and finally to tax or not to tax.One of th [...]

    • Stephanie Moran says:

      Warning - If you pick up a 500 page book named Soda Politics, expect to get a in depth look at how the soda industry works.Marion Nestle does a wonderfully honest and transparent job of presenting the truth about the soda industry (focusing on Pepsi and Coca Cola). She breaks down all aspects of soda and politics to make it understandable and interesting. First, she dives into what soda is made up of and the health risks associated with drinking too much. She then presents the industry and descr [...]

    • Eduardo says:

      I feel that this book is part of the larger discussion from Food Politics: How the Food Industry Influences Nutrition and Health but important enough that it warrants its own book. Nestle lays out all the facts and figures that a reader can handle through the first section of the book and then gets down to the task of explaining how Big Soda and the general public interpret, manipulate, ignore, and are impacted by that information.While the book certainly has its place, it does feel a bit redund [...]

    • Rick says:

      I have to say I started reading this book with high hopes and found it very disappointing. My hope was for something along the lines of Fast Food Nation. What I got was some nutritionist's theory on why soda is bad. OK let's start with the idea we all know that. But rather than citing dense statistics which back up that claim a better writer could have brought a much stronger human element into. All of the human aspects are rendered cold by an obsession with statistics and dry, boring story tell [...]

    • Joseph Boquiren says:

      An illuminating book on how Big Soda insinuates itself into the fabric of our very lives. Marion Nestle writes about how a companies hawking sugary drinks became multinational conglomerates, how hidden sugars impact our health (adversely) and how soda companies get their hooks into us at very young ages. Throughout the book Nestle shows how soda companies aggressively market to children, ethnic minorities, and developing nations. Sprinkled throughout each chapter she outlines how to combat point [...]

    • Amanda Reynolds-Gregg says:

      Nestle focuses almost entirely on full-sugared sodas, ignoring diet almost completely. Her coverage of Big Soda's tactics to keep sales up, from aggressive lobbying campaigns to actively advertising to minorities, gives you a lot to think about. I would say her research and volume of info is more than adequate. However, the book lacks the strong voice and passion of subject that I was hoping. I was expecting something more like The Omnivore's Dilemma but got something that often read like a text [...]

    • Daniel says:

      Great book about the history of soda politics. It is inspiring to see how grassroots activists have made progress against big soda companies. Soda has a host of problems which can lead to obesity and type 2 diabetes. This adds costs to the public in the form of healthcare and other expenses. In addition, soda companies use public water to bottle their drinks, which they pay a negligible price for and then resell to consumers at a large profit. Overall this book has taught me not to drink sugary [...]

    • Ron Pelham says:

      The Sweet Devil of Deception Everybody likes sweet stuff. We are programmed to go for the sweetness. But not all the time, every day, in such concentrated high doses. Sugary drink companies have hijacked our common sense through outright lies, savvy advertising, and buying off our politicians and some unscrupulous scientists. This book presents the facts through historical timelines. It is shocking to see how Big Soda companies closely parallel that of death merchant tobacco companies. Read for [...]

    • Zebulon says:

      This book details many alarming facets of the soda industry. The most egregious, I believe, is the "indirect" marketing to children that inculcates poor health attitudes and behaviors. The industry is self regulating in this area and has established policies to not "actively" market to children under twelve. Their management is purposefully naive. The author proposes soft and hard activitism including boiling soda into sludge and leaving a baby tooth bathed in soda for a few days (it dissolves!! [...]

    • Carly says:

      It was hard getting through the dry rundown of numbers in the first few chapters. This book is a comprehensive explaination of the marketing and lobbying strategies soda companies (Coca Cola and Pepsi) use to sell an unhealthy product to consumers who are increasingly suffering the consequences (diabetes and obesity) of over comsumption of drinks full of sugar.I won this book in a Giveaway!!!

    • Robyn says:

      An impressively exhaustive account of the soda industry, its effects on human health, and its extensive efforts to ensure profit triumphs over health concerns. Full review is here: en.healthnexus/news/book-reThe version I read was an electronic galley so it lacked formatting and most of the tables -- I can see that the final version will be even stronger with the inclusion of that material!

    • Juliana says:

      More thorough review to come. In a nutshell: have loved and followed Nestle's work for years. This book has a great analysis of the industry and public health implications. But I personally wasn't compelled by the "news you can use" soft activism elements. Some may be (and may find the tips insightful), but as someone who worked professionally in organizing, I was just begging for more thorough analysis of the industry in place of all the activism checklists.

    • Susan Csoke says:

      Soda politics is expertly written and simple to comprehend. Its all about the soda industry. How these big companies push their products onto the buyer while overlooking the harmful effects the sugar in their products have on us, the consumer. THANK YOU FIRSTREADS FOR THIS FREE BOOK !!!!!

    • Lisa Konet says:

      Informative and interesting look at how bad soda and carbonated beverages are for people to drink. Lots of statistics and graphs/comparisons of the amount of sugars in all "soda and soda-like" drinks. Great and I learned a lot, but it seemed like the author was ranting/complaining and on a soap box about taking a stand against these drinks. A worthy nonfiction book

    • Margo says:

      More academic than I had anticipated, but really interesting stuff with the history of soda's advertising, product development and other issues through the years. The wealth of info -- lots of charts for easier understanding of multiple issues -- makes me a better consumer, especially when viewing the plethora of soda promotions and advertising.

    • Jackie says:

      This book explores how advertising and politics go hand in hand to exploit the public - all in the name of money. The dire health effects on the human body of soda have been ignored for far too long. It makes you wonder if the pharmaceutical companies are in on it too as they will make money on the drug treatment for diseases caused by soda. Has your doctor ever asked how much soda you drink ?

    • Cherie says:

      B A bit more detail that I ever cared to know about the soda industry (I hate soda!) but super interesting look at the soda industry, how it shapes politics, its contributions to obesity, and so many other things. Fascinating.

    • Edward says:

      Går väldigt bra igenom läskföretag som Coca Cola och Pepsis arbete att samtidigt verka som att de jobbar för vår bättre hälsa, samtidigt som de slåss med näbbar och klor mot allting som kan hota försäljningssiffror.

    • Bookfan says:

      It would not surprise me in the least if there's a Medal of Freedom somewhere in Marion Nestle's future for her contributions to public health and nutrition. Soda Politics is yet another example of what fact-based activism can accomplish. Brava, Ms. Nestle, for continuing to fight the good fight!

    • Sean Homenick says:

      a detailed look at the landscape created by big soda, written primarily for fellow advocates and regulators. quite comprehensive, with a specific focus on the American beverage market. perhaps a little clinical at times.

    • Scott Browne says:

      A must read for all parents and for those of you who might be against capping soda sizes and banning their advertisements. The soda companies playbook comes right from the cigarette companies deceptive and devious practices.

    • Rj says:

      Nestle looks at the politics of soda in the western world and how companies market and sell their product to consumers and governments. The book would be an important primer for anyone interested in how big food works, but I found too much of the information repetitive.

    • Ian says:

      Interesting throughout. While the author's activist tone is understandable, it does greatly detract from the objectivity and power of the book. Regardless, a worthwhile read if you have any interest in the soda industry from either a regulatory or investment angle.

    • Teresa Lacey ridolfi says:

      Really opened my eyes to the soda industry. Feel that this is a must read for everyone especially nutrition professionals.

    • Nrtucker2 says:

      Interesting read. Very similar to her other books in terms of the multiple roles of industry, govt, lobbiests, etc.

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