Competing Against Luck

Competing Against Luck The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services custo

  • Title: Competing Against Luck
  • Author: Clayton M. Christensen Taddy Hall Karen Dillon David Duncan
  • ISBN: 9780062435637
  • Page: 176
  • Format: ebook
    • Best Read [Clayton M. Christensen Taddy Hall Karen Dillon David Duncan] Ó Competing Against Luck || [Romance Book] PDF ↠
      176 Clayton M. Christensen Taddy Hall Karen Dillon David Duncan
    • thumbnail Title: Best Read [Clayton M. Christensen Taddy Hall Karen Dillon David Duncan] Ó Competing Against Luck || [Romance Book] PDF ↠
      Posted by:Clayton M. Christensen Taddy Hall Karen Dillon David Duncan
      Published :2019-03-27T07:57:02+00:00

    The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow How can they create products that they are sure customers want to buy The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow How can they create products that they are sure customers want to buy Can innovation be than a game of hit and miss Harvard Business School professor Clayton Christensen has the answer A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation Now, he goes further, offering powerful new insights.After years of research, Christensen has come to one critical conclusion our long held maxim that understanding the customer is the crux of innovation is wrong Customers don t buy products or services they hire them to do a job Understanding customers does not drive innovation success, he argues Understanding customer jobs does The Jobs to Be Done approach can be seen in some of the world s most respected companies and fast growing startups, including , Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few But this book is not about celebrating these successes it s about predicting new ones.Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they ll pay premium prices to bring into their lives Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world and, most importantly, how not to squander the insights it provides.

    Comment 748

    • Raymond Hofmann says:

      More than 10’000 business books are published each year and most of them are rubbish. But every year there are also some gems. And among the gems there’s usually a few candidates for the business book hall of fame. True greats that hold timeless wisdom - content that will be relevant for many, many years to come. Competing against Luck by Clayton Christensen, Taddy Hall, Karen Dillon and David S. Duncan is one of them. It’s a book about innovation and customer choice.Innovation is the life [...]

    • Bharath Ramakrishnan says:

      While I have read about Clayton Christensen’s theory on disruption and also his work, this is his first book that I read. After wanting to read his work for long, I have finally got to it. The book discusses how innovation need not be about luck. There is a way to innovate and most companies can find. This is where “Jobs Theory” comes in – innovation is not about asking the customer what they want or the problems they face, more importantly it works when you understand what job the custo [...]

    • Marcin Zaremba says:

      Książka dobrze podsumowywuje teorię Jobs To Be Done, którą Clayton stworzył jako odpowiedź na (także jego) teorię disruptive innovation.Jeśli znasz dotychczasową twórczość autora to ta książka będzie zebraniem w jednym miejscu wszystkich wniosków i aplikacji JTBD o których pisał.Jeśli nie znasz JTBD to musisz przeczytać, żeby zrozumieć skąd wiedzieć, że robi się właściwą rzecz dla swoich klientów. Mało idei było dla mnie tak wartościowych biznesowo jak właśni [...]

    • Ethan says:

      From our beloved professor who came up with the Innovator's Dilemma, Christensen's now back with a book 20 years later. The title "Competing Against Luck" does not really describe what the book is about. This is Christensen's own perspective on Needfinding as most of us know already today, by breaking it down into atomic pieces called "Jobs [by users/customers] to be Done". He drills in the same concept repeatedly to the reader chapter after chapter applied to different contexts. For those who a [...]

    • Dave says:

      Jobs Theory (fully the Theory of Jobs to be Done) is framed around the central construct of a 'Job' that a product or service is 'hired' to do or 'fired' for not doing. Clayton Christensen and co-authors argue that successful innovation is not dictated by luck; it's predicated on a company's ability to uncover, define, and organize to deliver on a Job to be Done (implicitly or explicitly).The core idea of a Job to be Done is intuitive: people don't want products, they want to make progress in th [...]

    • Adrian Scoica says:

      Having been active in Computer Science my whole life (since high school), I was always exposed to an endless stream of conversations around the subject of "startups" and "innovation", that after a few years becomes repetitive and very hard to take seriously.I think this book helped rehabilitate the two words in my mind, and managed to express in simple and clear terms, via "The Theory of Jobs", what the difference is between "wantrepreneurism" and products that people can't resist paying for.

    • Thomas says:

      Lots to digest here and I think I'll need a re-read to get everything out of it. Seems like a very useful and focused approach to understanding product development and innovation. Now I'm curious about applying these ideas to platform and service engineering. Going to be thinking about this one for a while, I'm sure.

    • Austin says:

      In this book Christensen et al take aim at the long-held notion that luck need be a significant part of success, arguing that a proper understanding and application of the "Theory of Jobs" can dramatically de-risk new ventures. I'm folding their insights into the service offerings of my own business as an 'ethnography of demand' market research phase, but the book rightly argues that a clear 'job spec' expressed in verbs and nouns at the proper level of abstraction can act as an effective standa [...]

    • Eugene says:

      the most recent book by prof. Clayton M. Christensen dedicated to the theory of "job to be done" which provides the framework of discovering true underlying needs of your customer. So you may build the organizaion around the customer's real underlying needs and instead of focusing on just features.The book goes from Milshake experiment to building the culture of the organization so everyone would know customer's needs instead of just knowing the product, the ways companies measuring important da [...]

    • Zahedul Amin says:

      Christenson, the innovation guru, adeptly promotes the concept of ‘job theory’ with lots of case studies, explaining the different facades of the theory. The book takes a deep dive into consumer psyche, while they make decisions for purchasing different goods and services. According to the author, innovation stems from fully deciphering the reasons why consumers end up ‘hiring’ a product or service. By fully understanding the jobs performed, entrepreneurs and executive can not only help [...]

    • Bill de hÓra says:

      Hire this book if you're looking to add to your understanding of Jobs To Be Done.The topic, Jobs To Be Done (JTBD), has relatively little material available, given its potential impact. Jobs To Be Done is arguably as important if not a more important shift in thinking than Disruptive Innovation, especially for product development and customer happiness. The anecdotes were insightful and varied, especially valuable for those in established industries. There are concepts, like little hires and com [...]

    • Michael Gunnulfsen says:

      What I liked about this book is that it forces you to think about product development in a certain way.It focuses on what jobs the user does to solve a particular problem, and which product he/she is "hiring" to fix it. Will your solution do the job better then the current solution? It is also important to be aware that there's often more cognitive stress produced by the thought of changing a habit (firing an existing solution), then the positive idea of "hiring" a new fancy product. Another imp [...]

    • Jonna Higgins-Freese says:

      Cliffs Notes: jobs to be done. If your product is doing a job that customers need done, they will hire it. If not, not. A simple framework that makes so many things make sense. Last night's job to be done for me: provide a healthy supper that wasn't restaurant food (which I'm tired of on this business trip). Things I hired because I found a grocery store in downtown Chicago: fresh raspberries, Greek yogurt, beanitos, and salsa. Lots of protein, a few carbs, a little salt, a little sweet, and all [...]

    • Ronell Smith says:

      As a business strategist with more than a decade of experience helping brands online and offline, one of the most disheartening occurrences is telling a business owner their idea is unlikely to be (near) as successful as they'd hoped/are hoping. Often this is a result of the business owner understanding (only) their product or service while having little understanding of the marketplace or vertical they now compete in. Simply put, an inability, or willingness, to climb into the minds of prospect [...]

    • Shubham Bansal says:

      This book provides a perfect method to articulate the very basic and the most important question about your customers - "Why my customer will buy my product/service?". At a very broad level, this seems to be a very obvious theory which you will continuously hear from people around your, surface-entrepreneurs and from news portals covering basic news or even in some highly recommended TED Talks But when you read this, with every section, it removes a layers and layers and make you realize that th [...]

    • Kuldeep Dhankar says:

      This book details Prof. Christensen's work on Jobs theory. Really fascinating read and does resonate with anyone who has tried to innovate in an organization that is searching for its core purpose. Introduced me to some excellent concepts like ; Users "hire" products to do a job. the concept of "purpose brands" Overall a must read however, does get tedious in the middle. The first few and the last chapter are where most of the meat is. Highly recommended all the same.

    • James Hendrickson says:

      Best Business book of 2016! Also winner of the Worst Title of a Book in 2016. I have heard Christensen speak on Hiring a Product to do a job and this book expands on the idea with additional detail and case studies.This should be an instant classic for new product development.

    • KatieMc says:

      I was asked to read this book which usually isn't a good omen. Still, it contained solid practical advice for anyone trying to innovate.

    • Lea says:

      Wonderful book. Recommended framework Product Managers!

    • Rohit Sudheendranath says:

      Prof Clay's new book is a must read for anyone interested in learning about consumer behaviour and innovation.

    • Thejas says:

      Great book but could have been half the length same review as for The Black Swan

    • Theodore Kinni says:

      How to be a more successful innovator by focusing on the jobs for which your customers are hiring.

    • Naif Alhisony says:

      The notion that people “Hire” and “Fire” products or services is quite intriguing. Christensen’s Jobs to Be Done theory claims that people don’t just “buy” products but rather “hire” products if it can do the job that a customer needs to be done. That means that customers choose their products or services precisely when they need to solve a challenge or otherwise meet a need. Christensen argues that working with understanding the customer's needs situation - the JTBD theory - [...]

    • UMass Dad in SLC says:

      Full disclosure: I live in Salt Lake City and my own son graduated from West High like Clayton Christensen so I may be a little biased. I did find it interesting that someone growing up in the Rose Park area of SLC went on to achieve great academic and career success as Rose Park is literally 'on the other side of the tracks'. West High, despite the neighborhood that has grown up around it, is a very good academic high school. I really enjoyed listening to 'Competing Against Luck' (Audible). It [...]

    • Charles says:

      I generally hate these wish-washy, vague business books (looking at you, Blue Ocean Strategy), but I ended up liking Competing Against Luck.The gist of the book is this idea called "jobs to be done." In his previous work, Christensen discusses what constitutes a disruptive innovation or a competitive advantage, but not how to actually create one. He identifies advantages, but not how to actually get there. This time, he shows how companies should create valuable ideas: through thinking about wha [...]

    • Matthew Finneran says:

      Having read "How Will You Measure Your Life?" by Christensen I had an idea of what to expect and I appreciate his candor. This book is all around the idea that innovation can be systematic through application of Christensen's "Jobs Theory" and doesn't have to rely on chance like most corporations think. That being the premise, he spend most of the book discussing "Jobs Theory" and how to use it and apply it instead of the vague topic of "innovation" which I appreciated. The best way to think abo [...]

    • Grant Cousineau says:

      This book was purchased for me by a new manager of mine, under the premise that our new team's job is to create content with consistent, resonate messaging across as many mediums and platforms as we can handle. Part of our goal is to deftly explain what "Job to be Done" we satisfy as a health insurer, and tell our story such that it conveys all the ways in which our products and services satisfy the functional, social, and emotional needs of our customers. That's not going to be easy, but this b [...]

    • Matt Diephouse says:

      Wow. Another perspective-changing book from Clayton Christensen.In The Innovator's Dilemma, Clayton Christensen answered why successful firms fail. In Competing Against Luck, he tries to answer why firms are successful. His research has led him to the Job To Be Done theory: customers hire products to for jobs in their life.Take the milkshake. Surveying the average milkshake drinker won't lead you to many insights. Different customers will want different things. But thinking about the job that cu [...]

    • Ketan Nayak says:

      Is innovation inherently random and serendipitous? That's the common take, but Clayton argues hard against it by breaking down innovation and creating the jobs theory that creates a guiding principle on how to create innovation in a structured way. Just as manufacturing of cars in the early 20th century was inherently random and caused automobiles to frequently fail, Clayton hypothesizes the same about innovation in the modern enterprise. The book is padded with examples and cases on how jobs th [...]

    • Mads says:

      læser masser af erhvervsbøger, og jeg må indrømme, det er få, der gør stort indtryk. Dette er dog en af dem. Faktisk er det tæt på at være den bedste, jeg endnu har læst.Clayton Christensen, der bl.a. er blevet berømt i brede kredse pga sit arbejde med Disruptive Innovation i sine tidligere bøger, beskriver sammen med sine medforfattere, hvordan de fleste virksomheder i dag reelt set spiller casino med deres produkter og strategier, fordi de faktisk ikke rigtig ved, hvad det er, der [...]

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